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Distributing Surveys

Send your surveys to respondents through multiple channels. Pollarix supports various distribution methods to reach your audience wherever they are.

Distribution Overview​

Collector Types​

Choose the right distribution channel for your audience:

ChannelPlanBest ForResponse Rate
Web LinkBasicWebsite visitors, social mediaMedium
EmailAdvanceCustomer lists, professional outreachHigh
SMSProQuick feedback, time-sensitive surveysVery High
WhatsAppProPersonal engagement, international reachVery High
WidgetEnterpriseIn-app feedback, website embeddingHigh

Channel Details​

Web Link Basic​

Generate a shareable URL for your survey.

Features:

  • Public or private link generation
  • QR code generation for print/display
  • IP-based response limiting
  • Cookie-based duplicate prevention

Use Cases:

  • Share on social media
  • Add to website buttons
  • Print on receipts or materials
  • Display in physical locations

Setup:

1

Create Collector

Go to your survey → Collectors → New Collector → Web Link

2

Configure Settings

Set response limits, open/close dates, and completion messages

3

Copy Link

Copy the generated URL or download the QR code

4

Share

Distribute via your preferred channels

Response Limiting Options:

OptionDescription
No LimitAnyone can respond multiple times
IP AddressOne response per IP address
CookieOne response per browser
IP + CookieCombined protection (recommended)

Recipients Management​

Adding Contacts​

Add contacts one by one:

  1. Open your collector
  2. Go to Recipients tab
  3. Click Add Contact
  4. Enter contact details
  5. Save

Distribution Rules​

Control how and when respondents can take your survey.

Response Limits​

RuleDescription
Total ResponsesMaximum total responses allowed
Per ContactMaximum responses per unique contact
Daily LimitMaximum responses per day

Time Restrictions​

SettingDescription
Open DateWhen the survey becomes available
Close DateWhen the survey stops accepting responses
Active HoursSpecific hours survey is accessible

Access Rules​

Scheduling & Reminders​

Scheduling Distribution​

OptionDescription
Send NowDistribute immediately
ScheduleSet specific date and time
RecurringSet up recurring distributions

Configuring Reminders​

Reminders help increase response rates:

Reminder Settings:

SettingOptions
Trigger ConditionNOT_OPENED, NOT_COMPLETED
Wait Period1-30 days
Max Reminders1-3
Custom MessageOptional different message

Tracking & Analytics​

Delivery Metrics​

MetricDescription
SentTotal invitations sent
DeliveredSuccessfully delivered
OpenedInvitation opened (Email)
ClickedSurvey link clicked
StartedSurvey started
CompletedSurvey finished

Response Status​

Track individual response status:

StatusDescription
CREATEDInvitation sent, not opened
IN_PROGRESSSurvey started but not finished
COMPLETEDSurvey fully completed
EXPIREDTime limit exceeded
CANCELLEDManually cancelled

Best Practices​

Timing​

Optimal Send Times
  • B2B: Tuesday-Thursday, 10am-2pm
  • B2C: Evenings and weekends
  • Global: Consider time zones

Subject Lines (Email)​

DoDon't
Personalize with nameUse ALL CAPS
Keep under 50 charactersUse spam trigger words
Create urgencyBe misleading
A/B test variationsUse excessive punctuation

Response Rates​

Typical response rates by channel:

ChannelAverage RateOptimization Tips
Web Link10-15%Clear CTA, social proof
Email20-30%Personalization, timing
SMS40-50%Keep it short, immediate
WhatsApp50-60%Personal tone, quick surveys
Widget15-25%Non-intrusive, good timing

Troubleshooting​

Emails going to spam
  • Verify your sender domain (see Email Domain Setup)
  • Avoid spam trigger words in subject
  • Use consistent sender name
  • Include unsubscribe link
  • Maintain clean contact lists
Low response rates
  • Shorten your survey
  • Improve invitation messaging
  • Offer incentives
  • Send reminders
  • Optimize send timing
  • Test on mobile devices
SMS not delivering
  • Verify phone number format (international)
  • Check carrier restrictions
  • Ensure opt-in compliance
  • Review message content for blocked keywords
Widget not showing
  • Check embed code installation
  • Verify trigger conditions
  • Test in incognito mode
  • Check console for JavaScript errors
  • Ensure survey is published

Next Steps​

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