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Email Domain Setup

Pro ⭐ Enterprise

Send surveys from your own domain (e.g., surveys@yourdomain.com) for better deliverability and brand recognition.

Why Use a Custom Domain?​

BenefitDescription
Brand RecognitionEmails appear from your domain, not @pollarix.com
Improved DeliverabilityAuthenticated domains have better inbox placement
Professional AppearanceBuilds trust with survey recipients
Consistent BrandingMatch your corporate email identity

Setup Overview​

Step-by-Step Guide​

1

Enter Your Domain

Navigate to Settings > Email > New Domain and enter your domain name

2

Get DNS Records

Pollarix generates CNAME records for DKIM authentication

3

Configure DNS

Add the records to your DNS provider (Cloudflare, GoDaddy, etc.)

4

Verify Records

Click 'Verify' to confirm DNS propagation

5

Add Email Addresses

Add sender emails like surveys@yourdomain.com

Required DNS Records​

You'll need to add 3 CNAME records for DKIM authentication via Amazon SES:

PurposeRecord TypeExample HostExample Value
DKIM 1CNAMEabcdef._domainkeyabcdef.dkim.amazonses.com
DKIM 2CNAMEghijkl._domainkeyghijkl.dkim.amazonses.com
DKIM 3CNAMEmnopqr._domainkeymnopqr.dkim.amazonses.com

Provider-Specific Instructions​

Cloudflare Setup​

  1. Log in to Cloudflare Dashboard
  2. Select your domain
  3. Go to DNS > Records
  4. Click Add record for each:
Type:   CNAME
Name:   abcdef._domainkey
Target: abcdef.dkim.amazonses.com
TTL:    Auto
Proxy Must Be OFF

Set proxy status to DNS only (gray cloud). Orange cloud will cause verification to fail!

Verification Status​

After adding records, click Verify in Pollarix:

StatusIconMeaning
Verified✅Record found and correct
Pending⏳Awaiting verification
Failed❌Record not found or incorrect

If Verification Fails​

Verify with Command Line​

Check DNS propagation
dig abcdef._domainkey.yourdomain.com CNAME

# Or use online tools:
# - mxtoolbox.com/CNAMELookup.aspx
# - dnschecker.org

Adding Sender Emails​

After verification, add email addresses:

  1. Click Add Emails
  2. Select verified domain
  3. Enter addresses (comma-separated): 
    surveys@yourdomain.com, feedback@yourdomain.com
  4. Click on each to set display name

Example Display Names:

EmailDisplay NameRecipients See
nps@company.comCustomer FeedbackCustomer Feedback <nps@company.com>
hr@company.comHR DepartmentHR Department <hr@company.com>

DNS Record Details​

Why DKIM Matters​

  • Authentication: Proves emails are legitimately from your domain
  • Anti-spoofing: Prevents attackers from forging your domain
  • Deliverability: Gmail, Outlook favor authenticated emails
  • Compliance: Required for many enterprise policies

Best Practices​

Domain Selection​

StrategyExampleUse Case
Subdomainsurveys.company.comIsolate survey reputation
Separate domaincompany-surveys.comFull separation
Main domaincompany.comSimple setup
Recommendation

Use a subdomain like surveys.yourdomain.com to isolate survey email reputation from your main domain.

Email Address Strategy​

AddressUse Case
nps@surveys.company.comNPS surveys
feedback@surveys.company.comGeneral feedback
support@surveys.company.comSupport follow-ups
hr@surveys.company.comEmployee surveys

Troubleshooting​

DNS records not verifying
IssueSolution
Records just addedWait 15-30 minutes for propagation
Still failing after hoursCheck for typos in record values
Cloudflare proxyDisable proxy (use DNS only mode)
Incorrect host formatSome providers need full host, others just subdomain
Emails going to spam
  1. Verify all DNS records are valid
  2. Check your domain isn't blacklisted
  3. Ensure email content isn't triggering spam filters
  4. Warm up the domain gradually (don't send high volume immediately)
  5. Add SPF record if not already configured

API Reference​

EndpointMethodDescription
/email-domain/department/{id}GETList all domains
/email-domainPOSTCreate domain
/email-domain/{id}/recordsGETGet DNS records
/email-domain/{id}/verifyPOSTVerify domain
/email-domain/{id}PUTUpdate emails
/email-domain/department/{id}/emailsGETList sender emails

Summary​

StepAction
1Enter domain name in wizard
2Add 3 CNAME records to DNS
3Wait for DNS propagation
4Verify records in Pollarix
5Add sender email addresses
6Configure display names
7Use custom emails in collectors

Your custom domain is now ready to send professional, branded survey emails!

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