Tracking & Attribution
Tracking & Attribution
Understand how Pollarix tracks referrals and attributes conversions to ensure you get credit for every lead you bring.
How Tracking Works
When someone clicks your referral link, here's what happens:
Cookie-Based Attribution
90-Day Cookie Window
Industry-leading attribution period
1. First-party cookie set on click
2. Contains your unique partner code
3. Remains active for 90 days
4. Any signup within window attributed to you
📊 What the Cookie Tracks
SaaS products often have longer evaluation periods. Our 90-day window ensures you get credit even if someone takes time to research and compare options before signing up.
Attribution Model
🥇 First-Click Attribution
- • The first partner link gets credit
- • Subsequent clicks don't change attribution
- • Rewards partners who drive initial awareness
Example Scenario
Referral Statuses
Track your referrals through the conversion funnel:
Clicked
Cookie set
No commission yet
Signed Up
Free account
Awaiting conversion
Converted
Paid plan
Commission created!
Churned
Cancelled
May trigger clawback
Status Flow
The Conversion Funnel
Clicks
100%
Signups
5-15%
Conversions
1-5%
Improving Your Funnel
Low Click → Signup?
Target more relevant audiences and improve landing page messaging
Low Signup → Conversion?
Focus on users with clear pain points who need feedback solutions
High Churn?
Pre-qualify leads better before they sign up
UTM Parameters
Track your marketing campaigns by adding UTM parameters to your link:
| Parameter | Purpose | Examples |
|---|---|---|
| utm_source | Where traffic comes from | blog, youtube, linkedin |
| utm_medium | Marketing medium | article, video, social |
| utm_campaign | Campaign name | spring2024, best-survey-tools |
Technical Specifications
⚙️ Cookie Specifications
First-party
pollarix_ref
90 days
.pollarix.com
Yes (HTTPS)
Lax
Cross-Device Limitations
✓ Works
- • Click & signup on same laptop
- • Click & signup on same mobile
- • Same browser, same device
✗ Doesn't Work
- • Click on phone, signup on computer
- • Different browsers on same device
- • Incognito/private browsing
Attribution vs Commission Duration
Don't confuse these two concepts:
Attribution Window
90 Days
Time to attribute a signup to you after they click your link
Commission Duration
12-24 Months
Time you earn commission after they convert to paid
Troubleshooting
Why didn't I get credit for a signup?
Cookie expired: User signed up after 90 days
Different device: User clicked on phone, signed up on computer
Private browsing: User used incognito mode
Cookie cleared: User cleared browser data
Ad blocker: Some extensions block tracking cookies
How can I verify tracking is working?
1. Click your own referral link (use incognito mode)
2. Check that you're redirected to Pollarix signup
3. Verify the click appears in your dashboard
Note: Self-referrals are not eligible for commission